Research Proposal

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Recently, during the subject we were asked to explore the topic of the television. My blog post examined the transition of the television from a traditional family activity to a more personal and isolated hobby. This shift has redetermined the way we perceive the device and the overcoming popularity of new technologies. For this research proposal, my aim is to delve into this idea further and study the question- How do you prefer to watch TV? It seeks to investigate a small sample of individuals from roughly the same age group and find out their preferences when it comes to the platform. This research essay will be conducted through an online survey asking a series of questions regarding these devices as well as the use of additional academic sources both supporting and possibly challenging my argument. This research report will analyse the key factors when it comes to the television, being the media, (what they watch), audience (who watches it) and place (where they watch it). Through this, my aim is to deepen my understanding regarding the notion of the television.

There have been a number of articles that have similarly reported on the decline in traditional TV viewing. One, conducted by a company called Marketing Charts, reviewed the past five years of American TV viewing trends from 2011-2016. It studied youths between the age of 18- 24, discovering that television hours dropped a staggering 10 hours per week in the past several years. This means that 40% of this age group’s traditional TV viewing has migrated to other activities. My research will be of a similar study but in shorter time span and smaller location, most likely being around Wollongong, NSW. Another article, written by Mark Scott, explores the decrease in audiences resulting in Free-TV struggling to get ratings. It was reported that in 2016 prime-time TV audiences in Australia have dropped 5% amid competition of streaming sites and the increased usage of the internet. More specifically the article compares television to the success of the site YouTube and why it is so popular. These two articles are an example of the resources I will be using in my own research essay.

This proposed research report will also explore a range of new technologies that challenge the television’s existence. Devices such as computers, smartphones and even the internet itself will be further analysed as well as digital platforms including streaming sites, piracy and other online resources. These are all key factors when it comes to determine the future of the television. I find it is also important to review other industries that are struggling to survive or are now extremely limited. These include video stores and cinemas. By doing this I may be able to see a trend and possibly determine what the future has install when it comes to the TV.

My research report will aim to explore the notion of the television in recent times and how we perceive it today. Furthermore I will investigate its transition from a device so popular that it was seen as a traditional family activity to one that is now regarded as being an isolated hobby. Along with academic sources and other conducted studies, I will create my own survey asking students aged between 18-25 their own television preferences. This will be a sample size of youth in Australia and may be compared to fellow ones from around the globe. The idea of the television and its shift throughout time is something extremely intriguing to me, through this research essay I hope to deepen my knowledge and understand it more.

References:

http://www.marketingcharts.com/television/are-young-people-watching-less-tv-24817/

http://theconversation.com/the-battle-for-audiences-as-free-tv-viewing-continues-its-decline-58051

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