We live in a time where we as a society are always attached to our technological devices. Essentially ‘we are always connected, always on.’ According to a 2013 study, ABC news anaylsed that the average person checks their phone 150 times a day. These technological advancements can both limit or extend how we commute, how we create and how we achieve. Yes, it is true that society loves its gadgets, yet there has always been a great divide between the users of Apple and the users of Android. It has been said that Android allows the consumers more ‘freedom’ as it is an open and free media platform based on Linux Kernel where anyone can access and modify the code. By allowing the user a generative device it creates a ‘user empowering’ environment that entitles the buyer to control the medium. Apple, on the other hand, is a closed device that limits the consumer’s accessibility allowing Apple to remain in complete control of both the media platform and the user. Ultimately Apple has created ‘locked’ devices to attain an ownership empowerment.
Personally, I have had both Apple and Android smartphones. I do believe that Android allows more accessibility and more freedom especially when it comes to the applications. However, I feel more connected when using Apple as all of my devices are easily linked together with apps such as iTunes and iCloud. Although, in the end it really comes down to personal preference.
So…whose side are you on?